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A blog from your local Chamber of Commerce.
Friday, November 3, 2023Not a Retail Biz? You Can Still Be a Strong Part of Small Business Season
The holiday season is upon us, and 'tis the season for shopping! As a small business owner, you might think that participating in the "Shop Local" movement or Small Business Season is reserved for retail and restaurant establishments. That's not the case! Small businesses from every sector can actively join in on Small Business Season, which began November 1 and goes through the end of the year. This initiative creates a vibrant, supportive local economy and helps businesses like yours reap the benefits
Rachel LaCasse-Ford
Monday, November 2, 2020Optimize These 7 Easy Things to Maximize Your Google My Business Listing
Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized. While it seems pretty obvious how you can optimize your listing there are still many businesses out there that don't do it. And yet it's so easy to make these quick
Christina R. Metcalf
Wednesday, October 21, 2020Why Now Is the Perfect Time to Use Experiential Marketing
Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing. Experiential marketing is the act of creating a memorable experience that will be associated with your brand. Many smaller businesses think of experiential marketing as the type of thing that businesses with
Christina R. Metcalf
Monday, March 2, 202015 Easy Ways to Build a Huge Email List
Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally, the person making the purchasing decision thinks about it before they even step foot in your place of business. If you’re not in touch with them on a regular basis, you won’t be on their mind when they decide to
Christina R. Green
